Fresh Choices for Every Plate

At ifresh2u, we envision a world where every meal is an opportunity for freshness, quality, and delight. Established in 2017 in Sekinchan, Selangor, our journey began with a simple mission: to bring the bounty of our freshly seas and farms directly to your table. Today, we are committed to being Malaysia’s leading provider of fresh foods, catering not just to individual tastes but also to the diverse needs of every household.

Our vision extends beyond mere food delivery. We strive to be a part of your family’s daily life, offering a range of products that are not only fresh but also tailored to support healthy living, from bustling morning breakfasts to peaceful family dinners. Whether you are a fitness enthusiast, a parent seeking nutritious options for your child, or someone who enjoys the convenience of ready-to-eat meals, ifresh2u is your trusted partner in every culinary journey.

We believe that every plate deserves the freshest picks and the highest quality, sourced responsibly and delivered with care. Join us as we continue to innovate and provide fresh choices that nourish, satisfy, and inspire every day.

Our Vision

To be the most versatile and trusted online fresh food provider in Malaysia, meeting the diverse nutritional and lifestyle needs of all families and individuals.

Our Mission

  • Expand Product Line:
    Introduce specialized product categories tailored to meet the unique dietary and nutritional requirements of diverse customer groups, such as new parents, fitness enthusiasts, and those seeking convenience.
  • Enhance Customer Experience:
    Develop targeted marketing strategies and tailor our services to cater to the distinct preferences and needs of each customer segment, ensuring a personalized shopping experience.
  • Educate and Engage:
    Provide valuable information and resources to help customers make informed choices about their diet and health, fostering a community around healthy living and well-being.