iFresh2u.com is operated by iFreshest Sdn Bhd (hereinafter referred to as “we,” “us,” or “our”). We are committed to protecting your privacy and ensuring that your personal information is managed safely and responsibly in compliance with the laws of Malaysia, including the Personal Data Protection Act (PDPA) 2010. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data.

1. Personal Data Collection

We collect personal data to enhance your experience on our website and to provide our services effectively. The types of data collected may include but are not limited to:

  • Full name
  • Contact details (phone number, email address, and delivery address)
  • Payment information (credit/debit card details, bank information)
  • Order history and preferences
  • Website usage data (browsing history, cookies, IP address)

By using our services or submitting your information to us, you consent to the collection, processing, and use of your personal data as outlined in this Privacy Policy.

2. Use of Personal Data

The personal data we collect may be used for one or more of the following purposes:

  • To process your orders, payments, and delivery arrangements
  • To communicate with you regarding your orders, account, or inquiries
  • To enhance and personalize your shopping experience on iFresh2u.com
  • To send promotional offers, newsletters, or updates that may interest you (you may opt-out of marketing communications at any time)
  • To improve our website, products, and services based on user feedback and analytics
  • To fulfill legal and regulatory requirements, including verifying your identity for transaction security

3. Disclosure of Personal Data

Your personal data will not be shared, sold, or disclosed to any third parties without your consent, except under the following circumstances:

  • Service Providers: We may share your data with third-party service providers who assist in payment processing, order fulfillment, and delivery services, and who are bound to protect your data in accordance with this Privacy Policy.
  • Legal Obligations: We may disclose your personal data if required by law, such as compliance with legal proceedings, court orders, or regulatory requirements.
  • Business Transfers: In the event of a merger, acquisition, or sale of our business, your personal data may be transferred as part of the business transaction.

4. Data Security

We take all reasonable precautions to protect your personal data against unauthorized access, use, or disclosure. Our measures include secure servers, encryption of sensitive payment information, and access control protocols. However, while we strive to protect your personal information, we cannot guarantee the complete security of any data transmitted through the internet.

5. Cookies and Tracking Technologies

iFresh2u.com uses cookies and similar tracking technologies to improve the functionality and experience of our website. Cookies allow us to recognize your preferences and enhance your browsing experience. By continuing to use our website, you consent to the use of cookies in accordance with our Privacy Policy. You may disable cookies through your browser settings; however, this may affect your ability to use certain features on our website.

6. Access and Update of Personal Data

You have the right to access and update your personal data at any time. If any of your information is incorrect or outdated, please contact us, and we will make the necessary changes. Requests for data access or correction can be submitted to our Data Protection Officer at the contact information provided below.

7. Retention of Personal Data

We will retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. We will take all necessary steps to securely dispose of or anonymize your personal data when it is no longer needed.

8. Children’s Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children without verifiable parental consent. If we learn that we have inadvertently collected such data, we will take steps to delete it promptly.

9. Your Consent

By using our website, you consent to the collection and use of your personal data as described in this Privacy Policy. Any changes to this policy will be updated on this page, and we encourage you to review our Privacy Policy periodically to stay informed about how we are protecting your information.

10. Third-Party Websites

Our website may contain links to third-party websites. This Privacy Policy does not apply to these external sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

11. Contact Information

If you have any questions or concerns regarding this Privacy Policy or your personal data, please contact our Data Protection Officer at:

iFreshest Sdn Bhd
PT 2221 Jalan Besar, Jalan Tali Air 4,
Parit 4, 45400 Sekinchan, Selangor, Malaysia.
Email: customercare@ifresh2u.com
Phone: (601) 0810 3722


This Privacy Policy is subject to the laws of Malaysia and is effective as of 5 Oct 2024. By using our services, you agree to the terms set forth in this policy.